Artwork Guidelines 2017-07-30T16:56:24+00:00

Artwork Guidelines

Welcome to our Artwork Guidelines page. For people using either Microsoft Office or Adobe Creative Suite, who want to get the best quality printing they can to impress their audience, the Zeralynx Artwork Guidelines is a basic tutorial that contains simple design for print guidelines and PDF & JPG size templates.

Aligning with these techniques outlined below in your own design workflow, whether you’re a novice or advanced, will help us to produce the highest quality of print for you based on the artwork that you supply.

Table Showing Common Printing Sizes and Resolutions

The table below is based on printing a document at 300 dots per inch which will print at high quality. In the following table, we have provided a size chart for various document sizes, which will show you the proportional differences between each.

Size Name Size in cm
(without bleed area)
Size in pixels 300dpi
(without bleed area)
Size in cm
(with bleed area)
Size in pixels 300dpi
(with bleed area)
Business Card 8.5 x 5.5 cm 1004 x 650 9.1 x 6.1 cm 1075 x 720
DL / Comp Slip 9.9 x 21.0 cm 1169 x 2480 10.5 x 21.6 cm 1240 x 2551
A6 14.8 x 10.5 cm 1748 x 1240 15.4 x 11.1 cm 1819 x 1311
A5 21.0 x 14.8 cm 2480 x 1748 21.6 x 15.4 cm 2551 x 1819
A4 29.7 x 21.0 cm 3508 x 2480 30.3 x 21.6 cm 3579 x 2551
A3 42.0 x 29.7 cm 4961 x 3605 42.6 x 30.3 cm 5031 x 3579
A2 59.4 x 42.0 cm 7016 x 4961 60.0 x 42.6 cm 7087 x 5031
A1 84.1 x 59.4 cm 9933 x 7016 84.7 x 60.0 cm 10004 x 7087

Product Specific Tabs

What this tab applies to

Standard UK size business cards 85 x 55 mm

Loyalty cards 85 x 55 mm

Double size UK size business cards 170 x 55 mm

Business Card PDF or JPG Template

To assist you in laying out your business card artwork correctly, you can download your preferred template and use it as a backdrop in your software or as a reference:

pdf-template-download      jpg-template-download

Double Size Business Card PDF or JPG Template

To assist you in laying out your double size business card artwork correctly, you can download your preferred template and use it as a backdrop in your software or as a reference:

pdf-template-download      jpg-template-download

Bleed

We require 3mm of bleed on all artwork supplied to us, with cropmarks if possible.

Bleed is a printing term that is used to describe a document which has images, colours or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin.

Due to the limitations of all printing / finishing equipment and stretching of paper in the process, fractions of mm can show white bits when cutting, the bleed is just to cover this and make the finished product look like it should.

Business Card Bleed Example

Please see the below image that shows the ’Edge of Bleed’ that will be cut off, the ‘Cutting Line’ which is where the document will be cut to size, and the ‘Safe Zone Line’ which we guarantee won’t be cut into:

How to Add Bleed using Microsoft Office Applications or Photoshop

If you’re using a Microsoft Office application such as Word, Publisher or PowerPoint. Or Adobe Photoshop. You can add bleed to your artwork by making your page size the same as shown in the table at the bottom of this page, in the column ‘Size in cm (with bleed area)’.

How to Add Bleed using Industry Standard Software

If you are using professional desktop publishing software such as Adobe Illustrator, InDesign or CorelDRAW, then you are able to add ‘Bleed’ and ‘Crop marks’ in the export settings when exporting your artwork as a PDF.

Colour

Black Text

All black text under 14pt to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black text colour to ‘Automatic‘.

Black Thin Lines

All black thin lines under 2mm to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black thin line colour to ‘Automatic‘.

Black Solid Areas

All black solid areas to be a four colour mix of C40 M40 Y40 B100 to give a good black black.

Document & Image Colour Mode

Please ensure that the colour of the artwork, including images is set to CMYK not RGB.

Imposition

Please supply files as “one up” to a sheet, we will make multiples to a sheet from our end. For example, if you were supplying artwork for a 20 printed page (20pp) booklet, we would ask you to supply each page of the booklet as an individual page on the PDF, ie. P1, P2, P3 and so on.

Resolution

For best quality printing, we require your artwork to be supplied at 300 dots per inch or 300dpi. Please see the table at the bottom of this page for recommended sizes in pixels.

Need us to make changes to your file?

If you need us to make changes to your file, if you haven’t already we will require you to re-supply the artwork as either .PDF .EPS .SVG .PSD .AI .IND or .CDR as we are unable to make changes to flattened images such as .JPG .PNG .GIF .BMP .TIFF or .RAW.

Accepted File Types

Adobe PDF

file-types_pdf

Our preferred method is an Adobe PDF file.

Common Image Files Types

file-types_jpg-png-gif-bmp-tiff-raw

All of the common image files types such as .JPG .PNG .GIF .BMP .TIFF .RAW

Vector Based Files

file-types_eps-svg

Vector based file types that can be scaled to any size without loss of resolution such as .EPS .SVG

Industry Standard Applications

file-types_psd-ai-ind-cdr

Desktop publishing software such as .PSD .AI .IND .CDR

Please note: if you are using InDesign then we recommend exporting your artwork as a PDF and supplying that to us instead. You can easily produce a PDF from InDesign using the export command under the “file” tab, please see above for PDF settings.

Should you need to supply the InDesign files, please ensure all fonts and pictures used in your artwork are supplied to us in a separate folder using the “package” function under the “file” menu. Compress the document using Stuffit or WinZip before uploading or sending your order via e-mail. Please include a PDF.

Microsoft Office Applications

file-types_doc-pub-ppt-xls

Microsoft Office applications such as .DOCX .PUB .PPT .XLSX

Please note: We recommend following the bleed guide above and then exporting your artwork as a PDF instead of supplying the Microsoft Office file.

If this is a problem then we are happy for you to send the original files to us, we will create a PDF proof and send back for you to check. In some cases we may not have a particular font you have used, currently we have over 1600 different font versions but there is always one that catches us out, if your document looks different than expected please let us know and we will show you how to send us the font.

What this tab applies to

A4 Tri-folded to DL or Z-folded to DL Leaflets

A4 Tri-fold to DL PDF or JPG Template

To assist you in laying out your A4 Tri-fold to DL artwork correctly, you can download your preferred template and use it as a backdrop in your software or as a reference:

pdf-template-download      jpg-template-download

Bleed

We require 3mm of bleed on all artwork supplied to us, with cropmarks if possible.

Bleed is a printing term that is used to describe a document which has images, colours or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin.

Due to the limitations of all printing / finishing equipment and stretching of paper in the process, fractions of mm can show white bits when cutting, the bleed is just to cover this and make the finished product look like it should.

A4 Tri-folded to DL Bleed Example

Please see the below images that show the ’Edge of Bleed’ that will be cut off, the ‘Cutting Line’ which is where the document will be cut to size, and the ‘Safe Zone Line’ which we guarantee won’t be cut into. They also show where the document will be folded on each side of the leaflet:

How to Add Bleed using Microsoft Office Applications or Photoshop

If you’re using a Microsoft Office application such as Word, Publisher or PowerPoint. Or Adobe Photoshop. You can add bleed to your artwork by making your page size the same as shown in the table at the bottom of this page, in the column ‘Size in cm (with bleed area)’.

How to Add Bleed using Industry Standard Software

If you are using professional desktop publishing software such as Adobe Illustrator, InDesign or CorelDRAW, then you are able to add ‘Bleed’ and ‘Crop marks’ in the export settings when exporting your artwork as a PDF.

Colour

Black Text

All black text under 14pt to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black text colour to ‘Automatic‘.

Black Thin Lines

All black thin lines under 2mm to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black thin line colour to ‘Automatic‘.

Black Solid Areas

All black solid areas to be a four colour mix of C40 M40 Y40 B100 to give a good black black.

Document & Image Colour Mode

Please ensure that the colour of the artwork, including images is set to CMYK not RGB.

Imposition

Please supply files as “one up” to a sheet, we will make multiples to a sheet from our end. For example, if you were supplying artwork for a 20 printed page (20pp) booklet, we would ask you to supply each page of the booklet as an individual page on the PDF, ie. P1, P2, P3 and so on.

Resolution

For best quality printing, we require your artwork to be supplied at 300 dots per inch or 300dpi. Please see the table at the bottom of this page for recommended sizes in pixels.

Need us to make changes to your file?

If you need us to make changes to your file, if you haven’t already we will require you to re-supply the artwork as either .PDF .EPS .SVG .PSD .AI .IND or .CDR as we are unable to make changes to flattened images such as .JPG .PNG .GIF .BMP .TIFF or .RAW.

Accepted File Types

Adobe PDF

file-types_pdf

Our preferred method is an Adobe PDF file.

Common Image Files Types

file-types_jpg-png-gif-bmp-tiff-raw

All of the common image files types such as .JPG .PNG .GIF .BMP .TIFF .RAW

Vector Based Files

file-types_eps-svg

Vector based file types that can be scaled to any size without loss of resolution such as .EPS .SVG

Industry Standard Applications

file-types_psd-ai-ind-cdr

Desktop publishing software such as .PSD .AI .IND .CDR

Please note: if you are using InDesign then we recommend exporting your artwork as a PDF and supplying that to us instead. You can easily produce a PDF from InDesign using the export command under the “file” tab, please see above for PDF settings.

Should you need to supply the InDesign files, please ensure all fonts and pictures used in your artwork are supplied to us in a separate folder using the “package” function under the “file” menu. Compress the document using Stuffit or WinZip before uploading or sending your order via e-mail. Please include a PDF.

Microsoft Office Applications

file-types_doc-pub-ppt-xls

Microsoft Office applications such as .DOCX .PUB .PPT .XLSX

Please note: We recommend following the bleed guide above and then exporting your artwork as a PDF instead of supplying the Microsoft Office file.

If this is a problem then we are happy for you to send the original files to us, we will create a PDF proof and send back for you to check. In some cases we may not have a particular font you have used, currently we have over 1600 different font versions but there is always one that catches us out, if your document looks different than expected please let us know and we will show you how to send us the font.

What this tab applies to

All documents to be printed at either A6, A5, A4, A3, A2 or A1

A6, A5, A4, A3, A2 or A1 PDF or JPG Templates

To assist you in laying out your A6, A5, A4, A3, A2 or A1 artwork correctly, you can download your preferred template and use it as a backdrop in your software or as a reference:

A6 size A5 size A4 size
pdf-template-downloadjpg-template-download pdf-template-downloadjpg-template-download pdf-template-downloadjpg-template-download
A3 size A2 size A1 size
pdf-template-downloadjpg-template-download pdf-template-downloadjpg-template-download pdf-template-download

Bleed

We require 3mm of bleed on all artwork supplied to us, with cropmarks if possible.

Bleed is a printing term that is used to describe a document which has images, colours or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin.

Due to the limitations of all printing / finishing equipment and stretching of paper in the process, fractions of mm can show white bits when cutting, the bleed is just to cover this and make the finished product look like it should.

A5 Leaflet Bleed Example

The same principles in this example also apply to sizes A6, A4, A3, A2 & A1. Please see the below image that shows the ’Edge of Bleed’ that will be cut off, the ‘Cutting Line’ which is where the document will be cut to size, and the ‘Safe Zone Line’ which we guarantee won’t be cut in to:

How to Add Bleed using Microsoft Office Applications or Photoshop

If you’re using a Microsoft Office application such as Word, Publisher or PowerPoint. Or Adobe Photoshop. You can add bleed to your artwork by making your page size the same as shown in the table at the bottom of this page, in the column ‘Size in cm (with bleed area)’.

How to Add Bleed using Industry Standard Software

If you are using professional desktop publishing software such as Adobe Illustrator, InDesign or CorelDRAW, then you are able to add ‘Bleed’ and ‘Crop marks’ in the export settings when exporting your artwork as a PDF.

Colour

Black Text

All black text under 14pt to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black text colour to ‘Automatic‘.

Black Thin Lines

All black thin lines under 2mm to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black thin line colour to ‘Automatic‘.

Black Solid Areas

All black solid areas to be a four colour mix of C40 M40 Y40 B100 to give a good black black.

Document & Image Colour Mode

Please ensure that the colour of the artwork, including images is set to CMYK not RGB.

Imposition

Please supply files as “one up” to a sheet, we will make multiples to a sheet from our end. For example, if you were supplying artwork for a 20 printed page (20pp) booklet, we would ask you to supply each page of the booklet as an individual page on the PDF, ie. P1, P2, P3 and so on.

Resolution

For best quality printing, we require your artwork to be supplied at 300 dots per inch or 300dpi. Please see the table at the bottom of this page for recommended sizes in pixels.

Need us to make changes to your file?

If you need us to make changes to your file, if you haven’t already we will require you to re-supply the artwork as either .PDF .EPS .SVG .PSD .AI .IND or .CDR as we are unable to make changes to flattened images such as .JPG .PNG .GIF .BMP .TIFF or .RAW.

Accepted File Types

Adobe PDF

file-types_pdf

Our preferred method is an Adobe PDF file.

Common Image Files Types

file-types_jpg-png-gif-bmp-tiff-raw

All of the common image files types such as .JPG .PNG .GIF .BMP .TIFF .RAW

Vector Based Files

file-types_eps-svg

Vector based file types that can be scaled to any size without loss of resolution such as .EPS .SVG

Industry Standard Applications

file-types_psd-ai-ind-cdr

Desktop publishing software such as .PSD .AI .IND .CDR

Please note: if you are using InDesign then we recommend exporting your artwork as a PDF and supplying that to us instead. You can easily produce a PDF from InDesign using the export command under the “file” tab, please see above for PDF settings.

Should you need to supply the InDesign files, please ensure all fonts and pictures used in your artwork are supplied to us in a separate folder using the “package” function under the “file” menu. Compress the document using Stuffit or WinZip before uploading or sending your order via e-mail. Please include a PDF.

Microsoft Office Applications

file-types_doc-pub-ppt-xls

Microsoft Office applications such as .DOCX .PUB .PPT .XLSX

Please note: We recommend following the bleed guide above and then exporting your artwork as a PDF instead of supplying the Microsoft Office file.

If this is a problem then we are happy for you to send the original files to us, we will create a PDF proof and send back for you to check. In some cases we may not have a particular font you have used, currently we have over 1600 different font versions but there is always one that catches us out, if your document looks different than expected please let us know and we will show you how to send us the font.

What this tab applies to

All DL sizes such as compliment slips and DL leaflets

DL PDF or JPG Template

To assist you in laying out your DL artwork correctly, you can download your preferred template and use it as a backdrop in your software or as a reference:

pdf-template-download      jpg-template-download

Bleed

We require 3mm of bleed on all artwork supplied to us, with cropmarks if possible.

Bleed is a printing term that is used to describe a document which has images, colours or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin.

Due to the limitations of all printing / finishing equipment and stretching of paper in the process, fractions of mm can show white bits when cutting, the bleed is just to cover this and make the finished product look like it should.

DL Compliment Slip Bleed Example

Please see the below image that shows the ’Edge of Bleed’ that will be cut off, the ‘Cutting Line’ which is where the document will be cut to size, and the ‘Safe Zone Line’ which we guarantee won’t be cut into:

How to Add Bleed using Microsoft Office Applications or Photoshop

If you’re using a Microsoft Office application such as Word, Publisher or PowerPoint. Or Adobe Photoshop. You can add bleed to your artwork by making your page size the same as shown in the table at the bottom of this page, in the column ‘Size in cm (with bleed area)’.

How to Add Bleed using Industry Standard Software

If you are using professional desktop publishing software such as Adobe Illustrator, InDesign or CorelDRAW, then you are able to add ‘Bleed’ and ‘Crop marks’ in the export settings when exporting your artwork as a PDF.

Colour

Black Text

All black text under 14pt to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black text colour to ‘Automatic‘.

Black Thin Lines

All black thin lines under 2mm to be a single colour black: C0 M0 Y0 B100. To do this using a Microsoft Office Application please set all black thin line colour to ‘Automatic‘.

Black Solid Areas

All black solid areas to be a four colour mix of C40 M40 Y40 B100 to give a good black black.

Document & Image Colour Mode

Please ensure that the colour of the artwork, including images is set to CMYK not RGB.

Imposition

Please supply files as “one up” to a sheet, we will make multiples to a sheet from our end. For example, if you were supplying artwork for a 20 printed page (20pp) booklet, we would ask you to supply each page of the booklet as an individual page on the PDF, ie. P1, P2, P3 and so on.

Resolution

For best quality printing, we require your artwork to be supplied at 300 dots per inch or 300dpi. Please see the table at the bottom of this page for recommended sizes in pixels.

Need us to make changes to your file?

If you need us to make changes to your file, if you haven’t already we will require you to re-supply the artwork as either .PDF .EPS .SVG .PSD .AI .IND or .CDR as we are unable to make changes to flattened images such as .JPG .PNG .GIF .BMP .TIFF or .RAW.

Accepted File Types

Adobe PDF

file-types_pdf

Our preferred method is an Adobe PDF file.

Common Image Files Types

file-types_jpg-png-gif-bmp-tiff-raw

All of the common image files types such as .JPG .PNG .GIF .BMP .TIFF .RAW

Vector Based Files

file-types_eps-svg

Vector based file types that can be scaled to any size without loss of resolution such as .EPS .SVG

Industry Standard Applications

file-types_psd-ai-ind-cdr

Desktop publishing software such as .PSD .AI .IND .CDR

Please note: if you are using InDesign then we recommend exporting your artwork as a PDF and supplying that to us instead. You can easily produce a PDF from InDesign using the export command under the “file” tab, please see above for PDF settings.

Should you need to supply the InDesign files, please ensure all fonts and pictures used in your artwork are supplied to us in a separate folder using the “package” function under the “file” menu. Compress the document using Stuffit or WinZip before uploading or sending your order via e-mail. Please include a PDF.

Microsoft Office Applications

file-types_doc-pub-ppt-xls

Microsoft Office applications such as .DOCX .PUB .PPT .XLSX

Please note: We recommend following the bleed guide above and then exporting your artwork as a PDF instead of supplying the Microsoft Office file.

If this is a problem then we are happy for you to send the original files to us, we will create a PDF proof and send back for you to check. In some cases we may not have a particular font you have used, currently we have over 1600 different font versions but there is always one that catches us out, if your document looks different than expected please let us know and we will show you how to send us the font.